Craft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than Chris Overlay, the founder of Get Hoptimized. Get Hoptimized is a boutique marketing agency built specifically for the craft beer industry. Chris is leading the way with innovative marketing and optimized campaigns. He also hosts a killer podcast.
We met Chris at the Craft Brewers Conference and got a chance to show him the ROI data on custom branded brewery apps. Chris was so fired up by what he saw that he asked Ross (our co-founder) to be on his pod! We hope you enjoy the conversation and that it gets your beer marketing juices flowing. Cheers!
