3 Best Craft Beer Marketing Ideas for 2024

11.16.23 02:19 PM - By Kyle

In the ever-changing world of craft beer, staying ahead of the curve is essential. We were lucky enough to attend the 2023 Colorado Craft Brewers Summit and got to hear from some awesome speakers. Here are some key take aways in what we think will be the three best marketing ideas to help elevate your brewery.

Tell Your Brewery's Story

Your brewery is more than what your customers come in to drink; it’s a story worth sharing with your craft beer loving community. We also heard from Julia Herz, Executive Director of American Homebrewers Association, that it's one of your key differentiators.

Writing a compelling narrative around your brewery’s journey, from the first brew to the latest release is so important to share. Whether it’s the tale of a unique brewing process, the inspiration behind a signature brew, or the team behind the taps, storytelling fosters a connection with your customers.

A captivating story across various different marketing channels and mediums engages and transforms individuals into loyal customers and advocates for your brand, whether they live locally or not!

Market your craft beer story with Content

Create A Loyalty Program - Mug Club

The clinking of mugs, the camaraderie among your craft brew community — enter the Mug Club!

Loyalty programs, especially Mug Club Memberships, are not just about the rewards; they're about creating a community that loves being together in your taproom. Exclusive perks, early access to new releases, advanced access to upcoming events, and personalized touches help make your regulars feel extra special.

The result? A loyal customer base that keeps coming back and raising their mugs in celebration of all that your brewery has to offer!

Tap Into Tech With A Brewery App

At the 2023 Colorado Craft Brewers Summit the question was asked - what innovation are you going to bring to your brewery and taproom? In the age of smartphones, it’s never been more important to have a direct connection with your customers and a custom app can do just that.

From beer releases to event notifications, a dedicated app for your brewery ensures your brand is front and center on their screens. Elevate the taproom experience by offering in-app rewards, easy to manage mug clubs or memberships, app-only content, your event calendar, and, most importantly, continue to tell your brewery’s story.

It's not just an app; it's a straight line to your community that keeps them engaged, excited, and coming back for more.

Apps are an ideal craft brewery marketing channel

Try Something New In 2024

As you think about your craft beer marketing journey in 2024, remember: storytelling, loyalty, and technology are your best friends. Craft your narrative, build a community through memberships, and leverage the power of a custom brewery app. Here's to brewing success, one story, mug, and app at a time.

Schedule some time to see how TapWyse can help your brewery in 2024 and beyond!

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