If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)
MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!
MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell.
The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.
Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!
