TapWyse - Tap Tales #TaproomTapWyse - Tap Tales #Taproomhttp://tapwyse.com/tap-tales/tag/taproomMon, 14 Sep 2026 10:21:37 -0700http://zoho.com/sites/<![CDATA[Counter Weightlist!]]>http://tapwyse.com/tap-tales/post/counter-weightlistCounter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out...]]>

Counter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out! Great for them, but a major a buzzkill for their fans.



Luckily, Counter Weight now offers the “Free Weightlist” (serious bonus points for the pun) through their app. Free Weightlisters get exclusive flash deals and rewards while they bide their time.

The result? Over 200 engaged fans lining up to join, keeping the taproom packed and the brand top-of-mind.

Cheers to the team at Counter Weight for making this an easy lift for their fans!

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]]>Sun, 30 Aug 2026 08:38:37 -0800<![CDATA[Earth Rider Rocks!]]>http://tapwyse.com/tap-tales/post/earth-rider-rocksThere is always something happening at Earth Rider! How does the team stay nsync with their customers? They use their app...]]>

Between Sunday Fundays, Hospitality Mondays, Bingo Tuesdays, and a non-stop lineup of live music, there is always something happening at Earth Rider Brewery in Superior, Wisconsin!



So how does the team at Earth Rider stay nsync with their customers? They use their app!

Earth Rider put their free weekly events on auto-pilot through their TapWyse customer dashboard and connected their Eventbrite account to sync up their ticketed shows. Push notifications keep their guests in the know and their taproom packed.

Cheers to party planners at Earth Rider! Keep on ROCKIN'!

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]]>Sun, 30 Aug 2026 08:33:27 -0800<![CDATA[Top Rung Heroes!]]>http://tapwyse.com/tap-tales/post/top-rung-heroesTop Rung Brewing Company is saving lives and running races while we sit here making beer apps...]]>

Top Rung Brewing Company is saving lives and running races while we sit here making beer apps.



Two beer-loving firefighters founded Top Rung 12 years ago in Lacey Washington. And since then, every year, Top Rung has hosted an inspiring memorial 5K to honor 9/11 first responders. Registration gets you a charitable donation, an event shirt, and a $2 beer (or soda for the kids).

This year, Top Rung decided to run the entire event through their custom app, handling everything from shirt sizes and release waivers to contact permissions and runner stories right at sign-up. Race-day perks and live updates were seamlessly delivered via push notifications.

We couldn’t be prouder to play a tiny part in such an incredible community event. Cheers to the heroes at Top Rung! Now back to our desk jobs.

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]]>Sun, 30 Aug 2026 08:22:14 -0800<![CDATA[TapWyse Happy Hour! Episode 1]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-1The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly!]]>

The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly! The result was a must-watch cornucopia of brilliant ideas and helpful contributions by breweries for breweries. 



Shout out to the 80 breweries who signed up to join us for our first TapWyse Digital Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Rodney from Orange Hat Brewing, Stephanie from Ska Brewing, and Jake from Scuffle Hill for taking the time to share their experiences and the strategies that have been working for them. We really appreciate your willingness to help the rest of the TapWyse community.


Until we meet again...


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]]>Thu, 23 Jul 2026 14:36:45 -0800<![CDATA[Eagle Park is an Apex Predator!]]>http://tapwyse.com/tap-tales/post/eagle-park-is-an-apex-predatorThe congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…]]>

The congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…



"Tap to text your friends a free beer on us!"

Within minutes, 157 loyal app users sent pre-filled download links straight to their friends' phones. New users scored a free pint, existing users instantly became heroes among men, and Eagle Park got a new wave of downloads and foot traffic.

Cheers to the convocation at Eagle Park and their high-flying beer-sharing strategy! We're glad we get to share it with you to boost traffic and revenue for your taproom too.

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]]>Tue, 21 Jul 2026 15:23:36 -0800<![CDATA[Culture Brewing Double Punch Stoke!]]>http://tapwyse.com/tap-tales/post/culture-brewing-double-punch-stokeToday's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!]]>

Today's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!



Culture Brewing in Southern California runs a classic "Buy 9, Get 1 Free" punch card in their app. Nothing groundbreaking, right? Except theirs has been punched an absurd 57,000 times.

Here’s the twist. Culture doesn't just let the card sit there passively. Every now and then, they send a push message announcing a Double Punch Day. The crowds swarm the taproom, the drinks flow, and sales spike, all because of a tiny nudge. 

Cheers to Culture Brewing for proving, once again, that the simplest ideas are usually the best ones. Want to run your own Double Punch Days? Let TapWyse handle the heavy lifting while you take all the credit.

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]]>Tue, 21 Jul 2026 15:07:57 -0800<![CDATA[Captain Lawrence Released The Kraken!]]>http://tapwyse.com/tap-tales/post/captain-lawrence-released-the-krakenCaptain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.]]>

Captain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.



The setup was simple. Guests got a shiny new perk every single Monday for eight weeks. Because the rewards were time-sensitive, folks had a reason to download the app today. Even better, signing up earlier meant more perks, which turned customers into hype-men encouraging their friends to download too.

The payoff? Over 1,000 users and 564 repeat visits in just two months. Cheers to Captain Lawrence for their Kraken launch campaign!

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]]>Tue, 21 Jul 2026 14:47:57 -0800<![CDATA[Cocoon Brewing Morphed Me into A Serpent!]]>http://tapwyse.com/tap-tales/post/cocoon-brewing-morphed-me-into-a-serpent'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it with their series of seasonal sales. ?]]>

'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it. I've already missed two chances to brag about how awesome this team is, but I have a feeling they will be frequent guests of the Tap Tales series. So check it out…



On top of their core memberships, Cocoon has launched a Series of Seasonal Sales. I'm a Snake. First, their March Madness bracket pass, then their cornhole league, and now their Summer Run Club.

Runners join for free in the app, get weekly updates via push notifications, and track their progress on a digital punch card. Hit three runs in June, and boom! Free appetizer. Because if you’re going to run in the summer heat, you need to refuel with beer and carbs!

Cheers Cocoon! And if you want an easy way to run seasonal clubs and events at your brewery then you've come to the right place? Book a demo and let's get it done!

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]]>Sun, 07 Jun 2026 17:35:46 -0800<![CDATA[MoMAC to Basics!]]>http://tapwyse.com/tap-tales/post/momac-to-basicsIf you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)]]>

If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)


MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!

MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell. 

The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.

Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!

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]]>Sun, 07 Jun 2026 17:29:04 -0800<![CDATA[Ska Brewing Just Set the Standard!]]>http://tapwyse.com/tap-tales/post/ska-brewing-just-set-the-standardA wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!"]]>

A wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!" PREACH Rawley! 🙌



For your guests who still scroll the socials, the crew at Ska Brewing out of Durango, Colorado, just taught us how to Instagram. Here's what they did:

  1. Put together a great Launch Post using their Promo Kit.
  2. Pinned it to the top of their profile page so it doesn't get buried.
  3. Added their download link to their linktree in their Bio.

Their launch was a smash hit! Hundreds of downloads in the first few weeks and dozens of new mug club members. Now that's how you turn digital scrolls into physical strolls right up to your taproom bar!

Cheers to the awesome team at Ska!

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