TapWyse - Tap Tales #TaproomTapWyse - Tap Tales #Taproomhttp://tapwyse.com/tap-tales/tag/taproomThu, 05 Nov 2026 11:10:48 -0800http://zoho.com/sites/<![CDATA[TapWyse Happy Hour! Episode 2]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-2What brewery events are driving the most taproom traffic and revenue? Join us and 37 other breweries for this TapWyse Happy Hour to learn what is working best from Live Music to Picklefest! We've got you covered!]]>

What brewery events are driving the most taproom traffic and revenue? Join us and 37 other breweries for this TapWyse Happy Hour to learn what is working best from Live Music to Picklefest! We've got you covered!



Shout out to all of the breweries who signed up to join us for our second ever TapWyse Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Tim and Anna from Earth Rider for taking the time to share their event program and strategies with us and to Grant Pierce from Live Tap Lists for showcasing the TapWyse & Live Tap List event integration. You guys ROCK!


Until we meet again...


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]]>Wed, 04 Nov 2026 15:01:18 -0800<![CDATA[PROST Scuffle Hill!]]>http://tapwyse.com/tap-tales/post/prost-scuffle-hillScuffle Hill wanted to order Steins for Octoberfest but they had two problems. First, they weren't sure how many to order. Second, good steins are fri ]]>

Scuffle Hill wanted to order Steins for Octoberfest but they had two problems. First, they weren't sure how many to order. Second, good steins are friggin' expensive. So what did they do? Let's find out shall we...


Small but mighty and growing rapidly Scuffle Hill Brewing Company in Collinsville, Virginia. Set up an Oktoberfest club and let customers pre-order steins through their app! Those who did got their first fill included with their stein on pickup.

This gave Scuffle Hill a strong guestimate of how many steins to order and the cash from the pre-orders covered the full stein buy for the festival.

So prost to Jake and the team at Scuffle Hill for raising all of our steins a little higher. And hopefully this gives you some ideas for your next fest or big purchase as well!

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]]>Mon, 02 Nov 2026 16:40:52 -0800<![CDATA[MO Craft Beer!]]>http://tapwyse.com/tap-tales/post/mo-craft-beerMO Craft Beer Please! How did the Missouri Craft Brewers Guild drive over 700 visits to their member brewery taprooms you ask? Well let me tell you a ]]>

MO Craft Beer Please! How did the Missouri Craft Brewers Guild drive over 700 visits to their member brewery taprooms you ask? Well let me tell you a little Tap Tale my friends!



Earlier this year, Sherry and Amber launched the official MO Craft Beer app! Beer lovers statewide can download the app and sign up for regional pint passes to get a BOGO beer at each of the participating member breweries in that region.

The pint passes not only help support the guild but they also have already added over 700 taproom visits to member breweries! It's a win-win-win! For the guild, for the member breweries and for the beer lovers of Missouri.

Cheers to Sherry and Amber and the reset of our MO Craft Beer Friends for thinking about new ways to use the TapWyse at the Guild level! And hopefully we can bring a program like this to your guild as well!

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]]>Mon, 02 Nov 2026 16:08:50 -0800<![CDATA[Giving Goshen!]]>http://tapwyse.com/tap-tales/post/giving-goshenForget about love, or world peace or frankincense! The true, undeniable peak of human generosity is a cold pint with your friends! ]]>

Forget about love, or world peace or frankincense! The true, undeniable peak of human generosity is a cold pint with your friends!



Courtney and the team at Goshen Brewing Company in Indiana has built a massive 650-member mug club full of excellent gift givers! By encouraging guests to gift memberships to their friends, they scored over 100 gift driven sign-ups this year.

It turns out that lots of people want to give the greatest gift of all, which is universally accepted to be beer. We just need to make it as easy and fun!

So here at TapWyse, we would like to raise our glasses to our generous friends at Goshen for gifting us with this rocking Tap Tale and hopefully it helps inspire you and your guests to give some excellent presents this holiday season too!

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]]>Mon, 02 Nov 2026 16:08:50 -0800<![CDATA[The Ultimate Taproom Push Message Report!]]>http://tapwyse.com/tap-tales/post/the-ultimate-taproom-push-message-reportWe looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!]]>

Gimme that sweet sweet Push Message DATA!!


We looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!



The key takeaway is that push message engagement rates continue to massively outperform other marketing channels. The first challenge is to break through the noise. Congrats you’ve done this. 


Now let’s optimize! Whether you're running a single neighborhood taproom or multi-location regional brewpubs, this report breaks down what makes guests tap, visit, and spend.


1. Content Breakdown: What Type of Messages Hit the Mark?


Not all messages perform equally. While Events and Community Branding account for the highest message volume, Member Exclusives yield the highest response rate by a wide margin.


Strategic Takeaways

  • Mug Club & Loyalty Perks (24.65%): Customers love feeling like insiders. Messages offering special access, member discounts, or private perks dramatically overperform.
  • Event Framing (14.78%): Try reframing events as a promotion or exclusive. Instead of "Trivia Tonight at 7," try something like "Hey Smartypants! App users get $1 off your first draft at Trivia tonight!".

2. Timing Dynamics: Day of Week & Time of Day

Optimal Day of Week


Friday is the most popular day for push messaging, but sending your message out on a particular day of the week does not have a huge impact on engagement. The weekly high on Wednesday only performed marginally better (1.61%) than the weekly low on Thursday.


Optimal Time of Day


The most popular time to send a push message by far is at 11AM. But the highest engagement rate window is from 2PM-5PM. Messages sent at 2,3 and 5PM all have engagement rates above 18%. This dips to 16.4% around 4PM during peak commute time.



Strategic Takeaways

  • Avoid sending messages in the early mornings or late evenings. 
  • Engagement rates are fairly consistent from 10AM to 8PM but the optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Emoji Breakdown 🙌

A Shocking Result  ⚡


Surprisingly, the data shows that messages without emojis have a slightly higher engagement rate overall:


High-Performing Emojis 💯


However, certain emojis when used thoughtfully can boost performance. Here are your top performing emojis and good use cases for each:


4. Segmentation Strategy: Broadcast vs. Targeted


The single largest lever for increasing push engagement is audience targeting. Breweries that segment their user list see nearly double the engagement rate of those sending broadcast messages to everyone.



Engagement vs. Volume


It’s no surprise that Targeted Messages perform better at 28.02%. Targeted messages are naturally more personal leading to higher engagement. Keeping your most valued customers highly engaged is a must for any successful business.

That said, 15.86% engagement on a broadcast message is still pretty darn good! If the goal of your message is purely volume then a well crafted broadcast message to twice as many people can engage the same total number. 


Strategic Takeaways

  • Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 
  • Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins.

5. The Playbook & Best Practices


Here is your 5-step data-backed push message playbook:

1. Prioritize Exclusivity & Value


Make your app feel like an exclusive club pass. Frame messages around added value and exclusivity whenever possible.
  • Instead of: "We have a new stout on tap today."
  • Try this: "Taproom-only draft preview of our Imperial Stout starts at 4 PM today!"

2. Timing is Everything


Avoid sending push messages in off hours. The optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Frame your Events


Reframe events as promotions or exclusives to boost engagement and taproom visits.
  • Instead of: "Live Music tonight at 7 PM with Captain Klas!"
  • Try this: "Music Exclusive! Captain Klas takes the stage at 7 PM 🎸 PLUS App users get $1 off your first pour."

4. Be Intentional with Emojis


🚨🚨🚨Don’t overdo it with the emojis. Place functional emojis at the start of the message like a ⚡ for flash promos or 👀 for teasers.

5. Target when possible. Treat Broadcast like a targeted list.


Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 

Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins!

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]]>Tue, 06 Oct 2026 15:40:00 -0800<![CDATA[Counter Weightlist!]]>http://tapwyse.com/tap-tales/post/counter-weightlistCounter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out...]]>

Counter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out! Great for them, but a major a buzzkill for their fans.



Luckily, Counter Weight now offers the “Free Weightlist” (serious bonus points for the pun) through their app. Free Weightlisters get exclusive flash deals and rewards while they bide their time.

The result? Over 200 engaged fans lining up to join, keeping the taproom packed and the brand top-of-mind.

Cheers to the team at Counter Weight for making this an easy lift for their fans!

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]]>Sun, 30 Aug 2026 08:38:37 -0800<![CDATA[Earth Rider Rocks!]]>http://tapwyse.com/tap-tales/post/earth-rider-rocksThere is always something happening at Earth Rider! How does the team stay nsync with their customers? They use their app...]]>

Between Sunday Fundays, Hospitality Mondays, Bingo Tuesdays, and a non-stop lineup of live music, there is always something happening at Earth Rider Brewery in Superior, Wisconsin!



So how does the team at Earth Rider stay nsync with their customers? They use their app!

Earth Rider put their free weekly events on auto-pilot through their TapWyse customer dashboard and connected their Eventbrite account to sync up their ticketed shows. Push notifications keep their guests in the know and their taproom packed.

Cheers to party planners at Earth Rider! Keep on ROCKIN'!

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]]>Sun, 30 Aug 2026 08:33:27 -0800<![CDATA[Top Rung Heroes!]]>http://tapwyse.com/tap-tales/post/top-rung-heroesTop Rung Brewing Company is saving lives and running races while we sit here making beer apps...]]>

Top Rung Brewing Company is saving lives and running races while we sit here making beer apps.



Two beer-loving firefighters founded Top Rung 12 years ago in Lacey Washington. And since then, every year, Top Rung has hosted an inspiring memorial 5K to honor 9/11 first responders. Registration gets you a charitable donation, an event shirt, and a $2 beer (or soda for the kids).

This year, Top Rung decided to run the entire event through their custom app, handling everything from shirt sizes and release waivers to contact permissions and runner stories right at sign-up. Race-day perks and live updates were seamlessly delivered via push notifications.

We couldn’t be prouder to play a tiny part in such an incredible community event. Cheers to the heroes at Top Rung! Now back to our desk jobs.

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]]>Sun, 30 Aug 2026 08:22:14 -0800<![CDATA[TapWyse Happy Hour! Episode 1]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-1The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly!]]>

The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly! The result was a must-watch cornucopia of brilliant ideas and helpful contributions by breweries for breweries. 



Shout out to the 80 breweries who signed up to join us for our first TapWyse Digital Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Rodney from Orange Hat Brewing, Stephanie from Ska Brewing, and Jake from Scuffle Hill for taking the time to share their experiences and the strategies that have been working for them. We really appreciate your willingness to help the rest of the TapWyse community.


Until we meet again...


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]]>Thu, 23 Jul 2026 14:36:45 -0800<![CDATA[Eagle Park is an Apex Predator!]]>http://tapwyse.com/tap-tales/post/eagle-park-is-an-apex-predatorThe congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…]]>

The congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…



"Tap to text your friends a free beer on us!"

Within minutes, 157 loyal app users sent pre-filled download links straight to their friends' phones. New users scored a free pint, existing users instantly became heroes among men, and Eagle Park got a new wave of downloads and foot traffic.

Cheers to the convocation at Eagle Park and their high-flying beer-sharing strategy! We're glad we get to share it with you to boost traffic and revenue for your taproom too.

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]]>Tue, 21 Jul 2026 15:23:36 -0800