TapWyse - Tap Tales #RevenueTapWyse - Tap Tales #Revenuehttp://tapwyse.com/tap-tales/tag/revenueSat, 25 Jul 2026 04:45:38 -0700http://zoho.com/sites/<![CDATA[TapWyse Happy Hour! Episode 1]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-1The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly!]]>

The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly! The result was a must-watch cornucopia of brilliant ideas and helpful contributions by breweries for breweries. 



Shout out to the 80 breweries who signed up to join us for our first TapWyse Digital Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Rodney from Orange Hat Brewing, Stephanie from Ska Brewing, and Jake from Scuffle Hill for taking the time to share their experiences and the strategies that have been working for them. We really appreciate your willingness to help the rest of the TapWyse community.


Until we meet again...


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]]>Thu, 23 Jul 2026 14:36:44 -0800<![CDATA[Eagle Park is an Apex Predator!]]>http://tapwyse.com/tap-tales/post/eagle-park-is-an-apex-predatorThe congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…]]>

The congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…



"Tap to text your friends a free beer on us!"

Within minutes, 157 loyal app users sent pre-filled download links straight to their friends' phones. New users scored a free pint, existing users instantly became heroes among men, and Eagle Park got a new wave of downloads and foot traffic.

Cheers to the convocation at Eagle Park and their high-flying beer-sharing strategy! We're glad we get to share it with you to boost traffic and revenue for your taproom too.

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]]>Tue, 21 Jul 2026 15:23:35 -0800<![CDATA[Culture Brewing Double Punch Stoke!]]>http://tapwyse.com/tap-tales/post/culture-brewing-double-punch-stokeToday's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!]]>

Today's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!



Culture Brewing in Southern California runs a classic "Buy 9, Get 1 Free" punch card in their app. Nothing groundbreaking, right? Except theirs has been punched an absurd 57,000 times.

Here’s the twist. Culture doesn't just let the card sit there passively. Every now and then, they send a push message announcing a Double Punch Day. The crowds swarm the taproom, the drinks flow, and sales spike, all because of a tiny nudge. 

Cheers to Culture Brewing for proving, once again, that the simplest ideas are usually the best ones. Want to run your own Double Punch Days? Let TapWyse handle the heavy lifting while you take all the credit.

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]]>Tue, 21 Jul 2026 15:07:57 -0800<![CDATA[Captain Lawrence Released The Kraken!]]>http://tapwyse.com/tap-tales/post/captain-lawrence-released-the-krakenCaptain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.]]>

Captain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.



The setup was simple. Guests got a shiny new perk every single Monday for eight weeks. Because the rewards were time-sensitive, folks had a reason to download the app today. Even better, signing up earlier meant more perks, which turned customers into hype-men encouraging their friends to download too.

The payoff? Over 1,000 users and 564 repeat visits in just two months. Cheers to Captain Lawrence for their Kraken launch campaign!

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]]>Tue, 21 Jul 2026 14:47:57 -0800<![CDATA[MoMAC to Basics!]]>http://tapwyse.com/tap-tales/post/momac-to-basicsIf you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)]]>

If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)


MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!

MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell. 

The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.

Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!

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]]>Sun, 07 Jun 2026 17:29:04 -0800<![CDATA[Diamond Spring Members Got a Golden Printer!]]>http://tapwyse.com/tap-tales/post/diamond-spring-members-got-a-golden-printerDiamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.]]>

Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.



The sun is out, the beer garden is packed and the line is snaked out the door. That’s usually a buzzkill but Diamond Spring has turned it into an opportunity!

Don't want to wait for your drink? Join the club… Literally! Brewer’s Circle members get to cut the line entirely. It's like a fast pass for your bar!

Members use the Diamond Spring app to order right from their table in the beer garden. Member orders print out on a dedicated golden printer using golden paper and staff pour and serve golden ticket drinks tableside before anything else in the queue.

This is exactly the kind of creative engagement we love at TapWyse. It’s a low-cost + high-value "wow" moment for your most loyal customers that other guests can see and want to be a part of.

Cheers to Diamond Spring! 🍻 If you’re looking to boost your recurring revenue and make your VIPs feel extra special this summer, TapWyse can help you out!

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]]>Thu, 14 May 2026 15:15:46 -0800<![CDATA[Joyride Quadrupled Brew Crew Memberships in the Slowest Month of the Year!]]>http://tapwyse.com/tap-tales/post/joyride-quradroupled-brew-crew-memberships-in-the-slowest-month-of-the-yearYour "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.]]>

Your "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.


The Goal: Turbocharge the Brew Crew

Joyride’s "Brew Crew" is a no-brainer for prospective regulars. For $20/month members get one free pint every week, 10% off all merchandise and to-go beer, early access notifications via the app. Joyride wanted to boost signups during the late winter months and ride that sweet recurring revenue train all year long. Choo Choo!


The Strategy: Empower the Front Line

Instead of relying on signage, Joyride looked to their staff. They asked one simple question in their app during sign up, "Who Referred You to the Brew Crew?" They started recognizing and rewarding staff members for introducing guests to the program.

The Results: Growth That Sticks

The impact of this human-first approach was immediate! Joyride saw a 400% increase in membership sales in the first month! in just one month. Signups have remained high now that the team feels recognized and appreciated.

Key Takeaways: For Your Taproom

Would a sales competition work in your taproom? How can you recognize your hard working staff for their contributions? For more ideas like this contact the TapWyse team today.

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]]>Thu, 14 May 2026 14:07:44 -0800<![CDATA[Want to Boost Taproom Sales? Listen to the Craft Brewery Finance Podcast!]]>http://tapwyse.com/tap-tales/post/want-to-boost-taproom-sales-listen-to-the-craft-brewery-finance-podcastIs recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a  lifeline through the dark days of win ]]>

Is recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a lifeline through the dark days of winter and a game changer for your brewery P&L. Kary Shumway has 20+ years experience as a CFO for a beer wholesaler and a brewery. He has spent his career using finance to help improve beer businesses. He also hosts a must listen podcast for brewery owners!



We met Kary at the recent CBP Connects event in Portland, Maine where he hosted an riveting educational session on brewery cash flow! Woo! Party time! We got to chatting after about the success of our brewery partners and how their apps and membership programs have helped their finances. Kary liked what he heard and invited onto his pod. Listen to our conversation on the massive untapped opportunity in craft beer to flip the business model on its head with memberships and recurring revenue.


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