TapWyse - Tap Tales #MembershipsTapWyse - Tap Tales #Membershipshttp://tapwyse.com/tap-tales/tag/membershipsWed, 10 Jun 2026 01:09:30 -0700http://zoho.com/sites/<![CDATA[Cocoon Brewing Morphed Me into A Serpent]]>http://tapwyse.com/tap-tales/post/cocoon-brewing-morphed-me-into-a-serpent'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it with their series of seasonal sales. ?]]>

'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it. I've already missed two chances to brag about how awesome this team is, but I have a feeling they will be frequent guests of the Tap Tales series. So check it out…



On top of their core memberships, Cocoon has launched a Series of Seasonal Sales. I'm a Snake. First, their March Madness bracket pass, then their cornhole league, and now their Summer Run Club.

Runners join for free in the app, get weekly updates via push notifications, and track their progress on a digital punch card. Hit three runs in June, and boom! Free appetizer. Because if you’re going to run in the summer heat, you need to refuel with beer and carbs!

Cheers Cocoon! And if you want an easy way to run seasonal clubs and events at your brewery then you've come to the right place? Book a demo and let's get it done!

BOOK A DEMO
]]>Sun, 07 Jun 2026 17:35:45 -0800<![CDATA[MoMAC to Basics!]]>http://tapwyse.com/tap-tales/post/momac-to-basicsIf you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)]]>

If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)


MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!

MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell. 

The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.

Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!

BOOK A DEMO
]]>Sun, 07 Jun 2026 17:29:04 -0800<![CDATA[Diamond Spring Members Got a Golden Printer!]]>http://tapwyse.com/tap-tales/post/diamond-spring-members-got-a-golden-printerDiamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.]]>

Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.



The sun is out, the beer garden is packed and the line is snaked out the door. That’s usually a buzzkill but Diamond Spring has turned it into an opportunity!

Don't want to wait for your drink? Join the club… Literally! Brewer’s Circle members get to cut the line entirely. It's like a fast pass for your bar!

Members use the Diamond Spring app to order right from their table in the beer garden. Member orders print out on a dedicated golden printer using golden paper and staff pour and serve golden ticket drinks tableside before anything else in the queue.

This is exactly the kind of creative engagement we love at TapWyse. It’s a low-cost + high-value "wow" moment for your most loyal customers that other guests can see and want to be a part of.

Cheers to Diamond Spring! 🍻 If you’re looking to boost your recurring revenue and make your VIPs feel extra special this summer, TapWyse can help you out!

BOOK A DEMO
]]>Thu, 14 May 2026 15:15:46 -0800<![CDATA[I want to work for Odell Brewing!]]>http://tapwyse.com/tap-tales/post/i-want-to-work-for-odell-brewing1We pride ourselves on helping breweries connect with their regulars. But Odell Brewing has us thinking about "regulars" in a whole new way: your staff.]]>

We pride ourselves on helping breweries connect with their regulars. But Odell Brewing has us thinking about "regulars" in a whole new way: your staff.



Odell runs their wine and beer clubs through their app, but they didn't stop there. Their Co-Worker Bevvies program is a totally unique and brilliant membership for staff only! Here's how it works…

Within the Odell app, there is an "invite-only" membership hidden to the general public. Staff members can join the program (for free) to get their daily drink rewards directly in the app. Employees redeem their rewards, just like loyal customers. Reporting is easy and automatic!

Running an employee perk program through your app does a few things: It moves away from informal "free shift drinks" and creates a structured, measurable program. Plus when your team uses the app for their own perks, they become experts at showing customers how to use it too.

We’ve seen breweries like Joyride quadruple their memberships through staff incentive programs, and Odell is proving that the same technology can be used to reward the team itself.

Cheers to Odell for the inspiration! 🍻 Whether you’re looking to launch a new club for your guests or your staff, TapWyse has got you covered!

BOOK A DEMO
]]>Thu, 14 May 2026 15:10:00 -0800<![CDATA[Joyride Quadrupled Brew Crew Memberships in the Slowest Month of the Year!]]>http://tapwyse.com/tap-tales/post/joyride-quradroupled-brew-crew-memberships-in-the-slowest-month-of-the-yearYour "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.]]>

Your "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.


The Goal: Turbocharge the Brew Crew

Joyride’s "Brew Crew" is a no-brainer for prospective regulars. For $20/month members get one free pint every week, 10% off all merchandise and to-go beer, early access notifications via the app. Joyride wanted to boost signups during the late winter months and ride that sweet recurring revenue train all year long. Choo Choo!


The Strategy: Empower the Front Line

Instead of relying on signage, Joyride looked to their staff. They asked one simple question in their app during sign up, "Who Referred You to the Brew Crew?" They started recognizing and rewarding staff members for introducing guests to the program.

The Results: Growth That Sticks

The impact of this human-first approach was immediate! Joyride saw a 400% increase in membership sales in the first month! in just one month. Signups have remained high now that the team feels recognized and appreciated.

Key Takeaways: For Your Taproom

Would a sales competition work in your taproom? How can you recognize your hard working staff for their contributions? For more ideas like this contact the TapWyse team today.

BOOK A DEMO
]]>Thu, 14 May 2026 14:07:44 -0800<![CDATA[TapWyse Wrapped 2024! ]]>http://tapwyse.com/tap-tales/post/tapwyse-wrapped-2024Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of ]]>

Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of their customers, messaging and revenue! It's time to look back at what the heck happened in 2024 and which of your beer making friends have joined the mobile app marketing, loyalty and membership party!



Here at TapWyse, we believe that direct customer engagement and messaging through your owned channels will become critical in 2025! We believe that craft brewery memberships to drive guest loyalty and recurring revenue will be play a key role in our continued growth as an industry ! We are here to help!


BOOK A DEMO
]]>Mon, 06 Jan 2025 08:37:50 -0800<![CDATA[Want to Boost Taproom Sales? Listen to the Craft Brewery Finance Podcast!]]>http://tapwyse.com/tap-tales/post/want-to-boost-taproom-sales-listen-to-the-craft-brewery-finance-podcastIs recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a  lifeline through the dark days of win ]]>

Is recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a lifeline through the dark days of winter and a game changer for your brewery P&L. Kary Shumway has 20+ years experience as a CFO for a beer wholesaler and a brewery. He has spent his career using finance to help improve beer businesses. He also hosts a must listen podcast for brewery owners!



We met Kary at the recent CBP Connects event in Portland, Maine where he hosted an riveting educational session on brewery cash flow! Woo! Party time! We got to chatting after about the success of our brewery partners and how their apps and membership programs have helped their finances. Kary liked what he heard and invited onto his pod. Listen to our conversation on the massive untapped opportunity in craft beer to flip the business model on its head with memberships and recurring revenue.


LISTEN ON SPOTIFY
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