TapWyse - Tap Tales #MarketingTapWyse - Tap Tales #Marketinghttp://tapwyse.com/tap-tales/tag/marketingFri, 12 Jun 2026 11:57:48 -0700http://zoho.com/sites/<![CDATA[Cocoon Brewing Morphed Me into A Serpent]]>http://tapwyse.com/tap-tales/post/cocoon-brewing-morphed-me-into-a-serpent'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it with their series of seasonal sales. ?]]>

'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it. I've already missed two chances to brag about how awesome this team is, but I have a feeling they will be frequent guests of the Tap Tales series. So check it out…



On top of their core memberships, Cocoon has launched a Series of Seasonal Sales. I'm a Snake. First, their March Madness bracket pass, then their cornhole league, and now their Summer Run Club.

Runners join for free in the app, get weekly updates via push notifications, and track their progress on a digital punch card. Hit three runs in June, and boom! Free appetizer. Because if you’re going to run in the summer heat, you need to refuel with beer and carbs!

Cheers Cocoon! And if you want an easy way to run seasonal clubs and events at your brewery then you've come to the right place? Book a demo and let's get it done!

BOOK A DEMO
]]>Sun, 07 Jun 2026 17:35:45 -0800<![CDATA[MoMAC to Basics!]]>http://tapwyse.com/tap-tales/post/momac-to-basicsIf you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)]]>

If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)


MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!

MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell. 

The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.

Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!

BOOK A DEMO
]]>Sun, 07 Jun 2026 17:29:04 -0800<![CDATA[Ska Brewing Just Set the Standard!]]>http://tapwyse.com/tap-tales/post/ska-brewing-just-set-the-standardA wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!"]]>

A wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!" PREACH Rawley! 🙌



For your guests who still scroll the socials, the crew at Ska Brewing out of Durango, Colorado, just taught us how to Instagram. Here's what they did:

  1. Put together a great Launch Post using their Promo Kit.
  2. Pinned it to the top of their profile page so it doesn't get buried.
  3. Added their download link to their linktree in their Bio.

Their launch was a smash hit! Hundreds of downloads in the first few weeks and dozens of new mug club members. Now that's how you turn digital scrolls into physical strolls right up to your taproom bar!

Cheers to the awesome team at Ska!

BOOK A DEMO
]]>Sun, 07 Jun 2026 17:23:40 -0800<![CDATA[Diamond Spring Members Got a Golden Printer!]]>http://tapwyse.com/tap-tales/post/diamond-spring-members-got-a-golden-printerDiamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.]]>

Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.



The sun is out, the beer garden is packed and the line is snaked out the door. That’s usually a buzzkill but Diamond Spring has turned it into an opportunity!

Don't want to wait for your drink? Join the club… Literally! Brewer’s Circle members get to cut the line entirely. It's like a fast pass for your bar!

Members use the Diamond Spring app to order right from their table in the beer garden. Member orders print out on a dedicated golden printer using golden paper and staff pour and serve golden ticket drinks tableside before anything else in the queue.

This is exactly the kind of creative engagement we love at TapWyse. It’s a low-cost + high-value "wow" moment for your most loyal customers that other guests can see and want to be a part of.

Cheers to Diamond Spring! 🍻 If you’re looking to boost your recurring revenue and make your VIPs feel extra special this summer, TapWyse can help you out!

BOOK A DEMO
]]>Thu, 14 May 2026 15:15:46 -0800<![CDATA[Should You Get an App for Your Brewery? Listen to the Get Hoptimized Podcast!]]>http://tapwyse.com/tap-tales/post/should-you-get-an-app-for-your-brewery-get-hoptimized-podcast-interviewCraft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than C ]]>

Craft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than Chris Overlay, the founder of Get Hoptimized. Get Hoptimized is a boutique marketing agency built specifically for the craft beer industry. Chris is leading the way with innovative marketing and optimized campaigns. He also hosts a killer podcast. 



We met Chris at the Craft Brewers Conference and got a chance to show him the ROI data on custom branded brewery apps. Chris was so fired up by what he saw that he asked Ross (our co-founder) to be on his pod! We hope you enjoy the conversation and that it gets your beer marketing juices flowing. Cheers!


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