<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="http://tapwyse.com/tap-tales/tag/marketing/feed" rel="self" type="application/rss+xml"/><title>TapWyse - Tap Tales #Marketing</title><description>TapWyse - Tap Tales #Marketing</description><link>http://tapwyse.com/tap-tales/tag/marketing</link><lastBuildDate>Thu, 14 May 2026 18:24:20 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Diamond Spring Members Got a Golden Printer!]]></title><link>http://tapwyse.com/tap-tales/post/diamond-spring-members-got-a-golden-printer</link><description><![CDATA[<img align="left" hspace="5" src="http://tapwyse.com/POST 1 -1-.jpg"/>Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_1ni9LoxESK2LRd51wL1C4A" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_onWVBoL0TxyAmrStrfR_zA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_WU84Z8qgTqK3dzdpib7RKA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_zL0dwA1vQmWOUsMHB3YvnA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p><span><span><span>Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.</span></span></span></p><p><span><span><br/></span></span></p></div>
</div><div data-element-id="elm_phDv4Oh7PaK13FTwtaEV-A" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"> @media (max-width: 767px) { [data-element-id="elm_phDv4Oh7PaK13FTwtaEV-A"].zpelem-video iframe.zpvideo{ width:560px !important; height:315px !important; } } @media all and (min-width: 768px) and (max-width:991px){ [data-element-id="elm_phDv4Oh7PaK13FTwtaEV-A"].zpelem-video iframe.zpvideo{ width:560px !important; height:315px !important; } } </style><div class="zpvideo-container zpiframe-align-center zpiframe-mobile-align-center zpiframe-tablet-align-center"><iframe class="zpvideo " width="485" height="862" src="https://www.youtube.com/embed/LaHxvELeovc" frameborder="0" allowfullscreen></iframe></div>
</div><div data-element-id="elm_uz_3BmqWn_GlGZE4vuGxRA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p></p><div><div></div></div><div><div><br/></div><div>The sun is out, the beer garden is packed and the line is snaked out the door. That’s usually a buzzkill but Diamond Spring has turned it into an opportunity!</div><br/><div>Don't want to wait for your drink? Join the club… Literally! Brewer’s Circle members get to cut the line entirely. It's like a fast pass for your bar!</div><div><br/></div><div>Members use the Diamond Spring app to order right from their table in the beer garden. Member orders print out on a dedicated golden printer using golden paper and staff pour and serve golden ticket drinks tableside before anything else in the queue.</div><br/><div>This is exactly the kind of creative engagement we love at TapWyse. It’s a low-cost + high-value &quot;wow&quot; moment for your most loyal customers that other guests can see and want to be a part of.</div><br/><div>Cheers to Diamond Spring! 🍻 If you’re looking to boost your recurring revenue and make your VIPs feel extra special this summer, TapWyse can help you out!</div></div><div><br/></div><p></p></div>
</div><div data-element-id="elm_cu3rWpB9ROySwwfXmZRptA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_cu3rWpB9ROySwwfXmZRptA"].zpelem-button{ color:#000000 ; } </style><div class="zpbutton-container zpbutton-align-center zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"> [data-element-id="elm_cu3rWpB9ROySwwfXmZRptA"] .zpbutton.zpbutton-type-primary{ color:#000000 !important; border-radius:12px; } </style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-none " href="javascript:;" target="_blank"><span class="zpbutton-content">BOOK A DEMO</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 14 May 2026 15:15:46 -0800</pubDate></item><item><title><![CDATA[Should You Get an App for Your Brewery? Listen to the Get Hoptimized Podcast!]]></title><link>http://tapwyse.com/tap-tales/post/should-you-get-an-app-for-your-brewery-get-hoptimized-podcast-interview</link><description><![CDATA[<img align="left" hspace="5" src="http://tapwyse.com/Get Hoptimized Podcast.jpg"/>Craft beer marketing has changed. The hop field of dreams where &quot;if you brew it, they will come&quot; is no more. No one knows this better than C ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_dPrZTPWqQGG7tu72Z7dJxw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_F0_1aFJCSOSCQkvx9wIdkQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_gKZgQPFjRO2Msgt5eEpTvA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_UASp0JBDQpe46KlXqbwjhQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><p><span style="color:inherit;">Craft beer marketing has changed. The hop field of dreams where &quot;if you brew it, they will come&quot; is no more. No one knows this better than Chris Overlay, the founder of Get Hoptimized. Get Hoptimized is&nbsp;</span><span style="color:inherit;">a boutique marketing agency built specifically for the craft beer industry. Chris is leading the way with innovative marketing and optimized campaigns. He also hosts a killer podcast.&nbsp;</span></p><p><span style="color:inherit;"><br/></span></p></div>
</div><div data-element-id="elm_3q0Qz1e1CPIBScfgwW8_bg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_3q0Qz1e1CPIBScfgwW8_bg"] .zpimage-container figure img { width: 1070px ; height: 601.88px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="https://www.gethoptimized.com/brewery-marketing-ideas/should-you-build-an-app-for-your-brewery-interview-with-ross-stensrud-of-tapwyse" target="_blank" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Get%20Hoptimized%20Podcast.jpg" size="fit"/></picture></a></figure></div>
</div><div data-element-id="elm_PLYpZq-OsQoyZpMbywgRlA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><p style="text-align:center;"><span style="color:inherit;"><br/></span></p><p style="text-align:center;"><span style="color:inherit;">We met Chris at the Craft Brewers Conference and got a&nbsp;chance to show him the ROI data on custom branded brewery apps. Chris was so fired up by what he saw that he asked Ross (our co-founder) to be on his pod! We hope you enjoy the conversation and that it gets your beer marketing juices flowing. Cheers!</span><br/></p><p style="text-align:center;"><br/></p></div></div>
</div><div data-element-id="elm_XtYdOu-cRiKZNzhhg7B77A" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_XtYdOu-cRiKZNzhhg7B77A"].zpelem-button{ color:#2D0B0B ; font-family:'Roboto Condensed',sans-serif; font-size:20px; font-weight:700; } </style><div class="zpbutton-container zpbutton-align-center zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"> [data-element-id="elm_XtYdOu-cRiKZNzhhg7B77A"] .zpbutton.zpbutton-type-primary:hover{ background-color: #FED339 !important; } [data-element-id="elm_XtYdOu-cRiKZNzhhg7B77A"] .zpbutton.zpbutton-type-primary{ background-color:#FEC802 !important; color:#2D0B0B !important; font-family:'Roboto Condensed',sans-serif; font-size:20px; font-weight:700; border-radius:12px; } </style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-roundcorner " href="https://open.spotify.com/episode/2xsefxYAoWbcIXUUMsv41R" target="_blank"><span class="zpbutton-content">LISTEN ON SPOTIFY</span></a></div>
</div><div data-element-id="elm_YF3CTgoUzAHgKlfoN7EqAg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_YF3CTgoUzAHgKlfoN7EqAg"] div.zpspacer { height:81px; } @media (max-width: 768px) { div[data-element-id="elm_YF3CTgoUzAHgKlfoN7EqAg"] div.zpspacer { height:calc(81px / 3); } } </style><div class="zpspacer " data-height="81"></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 26 Aug 2024 14:31:40 -0800</pubDate></item></channel></rss>