TapWyse - Tap Tales #LoyaltyTapWyse - Tap Tales #Loyaltyhttp://tapwyse.com/tap-tales/tag/loyaltyThu, 05 Nov 2026 11:10:01 -0800http://zoho.com/sites/<![CDATA[Giving Goshen!]]>http://tapwyse.com/tap-tales/post/giving-goshenForget about love, or world peace or frankincense! The true, undeniable peak of human generosity is a cold pint with your friends! ]]>

Forget about love, or world peace or frankincense! The true, undeniable peak of human generosity is a cold pint with your friends!



Courtney and the team at Goshen Brewing Company in Indiana has built a massive 650-member mug club full of excellent gift givers! By encouraging guests to gift memberships to their friends, they scored over 100 gift driven sign-ups this year.

It turns out that lots of people want to give the greatest gift of all, which is universally accepted to be beer. We just need to make it as easy and fun!

So here at TapWyse, we would like to raise our glasses to our generous friends at Goshen for gifting us with this rocking Tap Tale and hopefully it helps inspire you and your guests to give some excellent presents this holiday season too!

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]]>Mon, 02 Nov 2026 16:08:50 -0800<![CDATA[The Ultimate Taproom Push Message Report!]]>http://tapwyse.com/tap-tales/post/the-ultimate-taproom-push-message-reportWe looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!]]>

Gimme that sweet sweet Push Message DATA!!


We looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!



The key takeaway is that push message engagement rates continue to massively outperform other marketing channels. The first challenge is to break through the noise. Congrats you’ve done this. 


Now let’s optimize! Whether you're running a single neighborhood taproom or multi-location regional brewpubs, this report breaks down what makes guests tap, visit, and spend.


1. Content Breakdown: What Type of Messages Hit the Mark?


Not all messages perform equally. While Events and Community Branding account for the highest message volume, Member Exclusives yield the highest response rate by a wide margin.


Strategic Takeaways

  • Mug Club & Loyalty Perks (24.65%): Customers love feeling like insiders. Messages offering special access, member discounts, or private perks dramatically overperform.
  • Event Framing (14.78%): Try reframing events as a promotion or exclusive. Instead of "Trivia Tonight at 7," try something like "Hey Smartypants! App users get $1 off your first draft at Trivia tonight!".

2. Timing Dynamics: Day of Week & Time of Day

Optimal Day of Week


Friday is the most popular day for push messaging, but sending your message out on a particular day of the week does not have a huge impact on engagement. The weekly high on Wednesday only performed marginally better (1.61%) than the weekly low on Thursday.


Optimal Time of Day


The most popular time to send a push message by far is at 11AM. But the highest engagement rate window is from 2PM-5PM. Messages sent at 2,3 and 5PM all have engagement rates above 18%. This dips to 16.4% around 4PM during peak commute time.



Strategic Takeaways

  • Avoid sending messages in the early mornings or late evenings. 
  • Engagement rates are fairly consistent from 10AM to 8PM but the optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Emoji Breakdown 🙌

A Shocking Result  ⚡


Surprisingly, the data shows that messages without emojis have a slightly higher engagement rate overall:


High-Performing Emojis 💯


However, certain emojis when used thoughtfully can boost performance. Here are your top performing emojis and good use cases for each:


4. Segmentation Strategy: Broadcast vs. Targeted


The single largest lever for increasing push engagement is audience targeting. Breweries that segment their user list see nearly double the engagement rate of those sending broadcast messages to everyone.



Engagement vs. Volume


It’s no surprise that Targeted Messages perform better at 28.02%. Targeted messages are naturally more personal leading to higher engagement. Keeping your most valued customers highly engaged is a must for any successful business.

That said, 15.86% engagement on a broadcast message is still pretty darn good! If the goal of your message is purely volume then a well crafted broadcast message to twice as many people can engage the same total number. 


Strategic Takeaways

  • Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 
  • Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins.

5. The Playbook & Best Practices


Here is your 5-step data-backed push message playbook:

1. Prioritize Exclusivity & Value


Make your app feel like an exclusive club pass. Frame messages around added value and exclusivity whenever possible.
  • Instead of: "We have a new stout on tap today."
  • Try this: "Taproom-only draft preview of our Imperial Stout starts at 4 PM today!"

2. Timing is Everything


Avoid sending push messages in off hours. The optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Frame your Events


Reframe events as promotions or exclusives to boost engagement and taproom visits.
  • Instead of: "Live Music tonight at 7 PM with Captain Klas!"
  • Try this: "Music Exclusive! Captain Klas takes the stage at 7 PM 🎸 PLUS App users get $1 off your first pour."

4. Be Intentional with Emojis


🚨🚨🚨Don’t overdo it with the emojis. Place functional emojis at the start of the message like a ⚡ for flash promos or 👀 for teasers.

5. Target when possible. Treat Broadcast like a targeted list.


Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 

Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins!

BOOK A DEMO
]]>Tue, 06 Oct 2026 15:40:00 -0800<![CDATA[Counter Weightlist!]]>http://tapwyse.com/tap-tales/post/counter-weightlistCounter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out...]]>

Counter Weight Brewing in Cheshire, Connecticut has a high-quality problem. Their Workhorse Mug Club is completely sold out! Great for them, but a major a buzzkill for their fans.



Luckily, Counter Weight now offers the “Free Weightlist” (serious bonus points for the pun) through their app. Free Weightlisters get exclusive flash deals and rewards while they bide their time.

The result? Over 200 engaged fans lining up to join, keeping the taproom packed and the brand top-of-mind.

Cheers to the team at Counter Weight for making this an easy lift for their fans!

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]]>Sun, 30 Aug 2026 08:38:37 -0800<![CDATA[Culture Brewing Double Punch Stoke!]]>http://tapwyse.com/tap-tales/post/culture-brewing-double-punch-stokeToday's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!]]>

Today's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!



Culture Brewing in Southern California runs a classic "Buy 9, Get 1 Free" punch card in their app. Nothing groundbreaking, right? Except theirs has been punched an absurd 57,000 times.

Here’s the twist. Culture doesn't just let the card sit there passively. Every now and then, they send a push message announcing a Double Punch Day. The crowds swarm the taproom, the drinks flow, and sales spike, all because of a tiny nudge. 

Cheers to Culture Brewing for proving, once again, that the simplest ideas are usually the best ones. Want to run your own Double Punch Days? Let TapWyse handle the heavy lifting while you take all the credit.

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]]>Tue, 21 Jul 2026 15:07:57 -0800<![CDATA[Cocoon Brewing Morphed Me into A Serpent!]]>http://tapwyse.com/tap-tales/post/cocoon-brewing-morphed-me-into-a-serpent'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it with their series of seasonal sales. ?]]>

'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it. I've already missed two chances to brag about how awesome this team is, but I have a feeling they will be frequent guests of the Tap Tales series. So check it out…



On top of their core memberships, Cocoon has launched a Series of Seasonal Sales. I'm a Snake. First, their March Madness bracket pass, then their cornhole league, and now their Summer Run Club.

Runners join for free in the app, get weekly updates via push notifications, and track their progress on a digital punch card. Hit three runs in June, and boom! Free appetizer. Because if you’re going to run in the summer heat, you need to refuel with beer and carbs!

Cheers Cocoon! And if you want an easy way to run seasonal clubs and events at your brewery then you've come to the right place? Book a demo and let's get it done!

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]]>Sun, 07 Jun 2026 17:35:46 -0800<![CDATA[TapWyse Wrapped 2024! ]]>http://tapwyse.com/tap-tales/post/tapwyse-wrapped-2024Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of ]]>

Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of their customers, messaging and revenue! It's time to look back at what the heck happened in 2024 and which of your beer making friends have joined the mobile app marketing, loyalty and membership party!



Here at TapWyse, we believe that direct customer engagement and messaging through your owned channels will become critical in 2025! We believe that craft brewery memberships to drive guest loyalty and recurring revenue will be play a key role in our continued growth as an industry ! We are here to help!


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