TapWyse - Tap Tales #DownloadsTapWyse - Tap Tales #Downloadshttp://tapwyse.com/tap-tales/tag/downloadsThu, 05 Nov 2026 08:33:28 -0800http://zoho.com/sites/<![CDATA[The Ultimate Taproom Push Message Report!]]>http://tapwyse.com/tap-tales/post/the-ultimate-taproom-push-message-reportWe looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!]]>

Gimme that sweet sweet Push Message DATA!!


We looked at the complete set of brewery push message data over the past 12 months and crunched the numbers so you don’t have to!!



The key takeaway is that push message engagement rates continue to massively outperform other marketing channels. The first challenge is to break through the noise. Congrats you’ve done this. 


Now let’s optimize! Whether you're running a single neighborhood taproom or multi-location regional brewpubs, this report breaks down what makes guests tap, visit, and spend.


1. Content Breakdown: What Type of Messages Hit the Mark?


Not all messages perform equally. While Events and Community Branding account for the highest message volume, Member Exclusives yield the highest response rate by a wide margin.


Strategic Takeaways

  • Mug Club & Loyalty Perks (24.65%): Customers love feeling like insiders. Messages offering special access, member discounts, or private perks dramatically overperform.
  • Event Framing (14.78%): Try reframing events as a promotion or exclusive. Instead of "Trivia Tonight at 7," try something like "Hey Smartypants! App users get $1 off your first draft at Trivia tonight!".

2. Timing Dynamics: Day of Week & Time of Day

Optimal Day of Week


Friday is the most popular day for push messaging, but sending your message out on a particular day of the week does not have a huge impact on engagement. The weekly high on Wednesday only performed marginally better (1.61%) than the weekly low on Thursday.


Optimal Time of Day


The most popular time to send a push message by far is at 11AM. But the highest engagement rate window is from 2PM-5PM. Messages sent at 2,3 and 5PM all have engagement rates above 18%. This dips to 16.4% around 4PM during peak commute time.



Strategic Takeaways

  • Avoid sending messages in the early mornings or late evenings. 
  • Engagement rates are fairly consistent from 10AM to 8PM but the optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Emoji Breakdown 🙌

A Shocking Result  ⚡


Surprisingly, the data shows that messages without emojis have a slightly higher engagement rate overall:


High-Performing Emojis 💯


However, certain emojis when used thoughtfully can boost performance. Here are your top performing emojis and good use cases for each:


4. Segmentation Strategy: Broadcast vs. Targeted


The single largest lever for increasing push engagement is audience targeting. Breweries that segment their user list see nearly double the engagement rate of those sending broadcast messages to everyone.



Engagement vs. Volume


It’s no surprise that Targeted Messages perform better at 28.02%. Targeted messages are naturally more personal leading to higher engagement. Keeping your most valued customers highly engaged is a must for any successful business.

That said, 15.86% engagement on a broadcast message is still pretty darn good! If the goal of your message is purely volume then a well crafted broadcast message to twice as many people can engage the same total number. 


Strategic Takeaways

  • Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 
  • Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins.

5. The Playbook & Best Practices


Here is your 5-step data-backed push message playbook:

1. Prioritize Exclusivity & Value


Make your app feel like an exclusive club pass. Frame messages around added value and exclusivity whenever possible.
  • Instead of: "We have a new stout on tap today."
  • Try this: "Taproom-only draft preview of our Imperial Stout starts at 4 PM today!"

2. Timing is Everything


Avoid sending push messages in off hours. The optimal window is from 2PM-5PM. Schedule your messages during the early afternoon for best results.

3. Frame your Events


Reframe events as promotions or exclusives to boost engagement and taproom visits.
  • Instead of: "Live Music tonight at 7 PM with Captain Klas!"
  • Try this: "Music Exclusive! Captain Klas takes the stage at 7 PM 🎸 PLUS App users get $1 off your first pour."

4. Be Intentional with Emojis


🚨🚨🚨Don’t overdo it with the emojis. Place functional emojis at the start of the message like a ⚡ for flash promos or 👀 for teasers.

5. Target when possible. Treat Broadcast like a targeted list.


Set up user preferences, clubs and use audience segments to send targeted messages for optimal engagement. 

Treat app users as their own segment! Compose your broadcast messages to make your app users feel they are part of their own club so everyone wins!

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]]>Tue, 06 Oct 2026 15:40:00 -0800<![CDATA[TapWyse Happy Hour! Episode 1]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-1The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly!]]>

The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly! The result was a must-watch cornucopia of brilliant ideas and helpful contributions by breweries for breweries. 



Shout out to the 80 breweries who signed up to join us for our first TapWyse Digital Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Rodney from Orange Hat Brewing, Stephanie from Ska Brewing, and Jake from Scuffle Hill for taking the time to share their experiences and the strategies that have been working for them. We really appreciate your willingness to help the rest of the TapWyse community.


Until we meet again...


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]]>Thu, 23 Jul 2026 14:36:45 -0800<![CDATA[Eagle Park is an Apex Predator!]]>http://tapwyse.com/tap-tales/post/eagle-park-is-an-apex-predatorThe congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…]]>

The congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…



"Tap to text your friends a free beer on us!"

Within minutes, 157 loyal app users sent pre-filled download links straight to their friends' phones. New users scored a free pint, existing users instantly became heroes among men, and Eagle Park got a new wave of downloads and foot traffic.

Cheers to the convocation at Eagle Park and their high-flying beer-sharing strategy! We're glad we get to share it with you to boost traffic and revenue for your taproom too.

BOOK A DEMO
]]>Tue, 21 Jul 2026 15:23:36 -0800<![CDATA[Captain Lawrence Released The Kraken!]]>http://tapwyse.com/tap-tales/post/captain-lawrence-released-the-krakenCaptain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.]]>

Captain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.



The setup was simple. Guests got a shiny new perk every single Monday for eight weeks. Because the rewards were time-sensitive, folks had a reason to download the app today. Even better, signing up earlier meant more perks, which turned customers into hype-men encouraging their friends to download too.

The payoff? Over 1,000 users and 564 repeat visits in just two months. Cheers to Captain Lawrence for their Kraken launch campaign!

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]]>Tue, 21 Jul 2026 14:47:57 -0800<![CDATA[TapWyse Wrapped 2024! ]]>http://tapwyse.com/tap-tales/post/tapwyse-wrapped-2024Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of ]]>

Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of their customers, messaging and revenue! It's time to look back at what the heck happened in 2024 and which of your beer making friends have joined the mobile app marketing, loyalty and membership party!



Here at TapWyse, we believe that direct customer engagement and messaging through your owned channels will become critical in 2025! We believe that craft brewery memberships to drive guest loyalty and recurring revenue will be play a key role in our continued growth as an industry ! We are here to help!


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