Your "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.
The Goal: Turbocharge the Brew Crew
Joyride’s "Brew Crew" is a no-brainer for prospective regulars. For $20/month members get one free pint every week, 10% off all merchandise and to-go beer, early access notifications via the app. Joyride wanted to boost signups during the late winter months and ride that sweet recurring revenue train all year long. Choo Choo!
The Strategy: Empower the Front Line
Instead of relying on signage, Joyride looked to their staff. They asked one simple question in their app during sign up, "Who Referred You to the Brew Crew?" They started recognizing and rewarding staff members for introducing guests to the program.
The Results: Growth That Sticks
The impact of this human-first approach was immediate! Joyride saw a 400% increase in membership sales in the first month! in just one month. Signups have remained high now that the team feels recognized and appreciated.
Key Takeaways: For Your Taproom
Would a sales competition work in your taproom? How can you recognize your hard working staff for their contributions? For more ideas like this contact the TapWyse team today.
