We pride ourselves on helping breweries connect with their regulars. But Odell Brewing has us thinking about "regulars" in a whole new way: your staff.
Odell runs their wine and beer clubs through their app, but they didn't stop there. Their Co-Worker Bevvies program is a totally unique and brilliant membership for staff only! Here's how it works…
Within the Odell app, there is an "invite-only" membership hidden to the general public. Staff members can join the program (for free) to get their daily drink rewards directly in the app. Employees redeem their rewards, just like loyal customers. Reporting is easy and automatic!
Running an employee perk program through your app does a few things: It moves away from informal "free shift drinks" and creates a structured, measurable program. Plus when your team uses the app for their own perks, they become experts at showing customers how to use it too.
We’ve seen breweries like Joyride quadruple their memberships through staff incentive programs, and Odell is proving that the same technology can be used to reward the team itself.
Cheers to Odell for the inspiration! 🍻 Whether you’re looking to launch a new club for your guests or your staff, TapWyse has got you covered!
