TapWyse - Tap Tales , PodcastsTapWyse - Tap Tales , Podcastshttp://tapwyse.com/tap-tales/podcastsThu, 14 May 2026 19:44:01 -0700http://zoho.com/sites/<![CDATA[Want to Boost Taproom Sales? Listen to the Craft Brewery Finance Podcast!]]>http://tapwyse.com/tap-tales/post/want-to-boost-taproom-sales-listen-to-the-craft-brewery-finance-podcastIs recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a  lifeline through the dark days of win ]]>

Is recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a lifeline through the dark days of winter and a game changer for your brewery P&L. Kary Shumway has 20+ years experience as a CFO for a beer wholesaler and a brewery. He has spent his career using finance to help improve beer businesses. He also hosts a must listen podcast for brewery owners!



We met Kary at the recent CBP Connects event in Portland, Maine where he hosted an riveting educational session on brewery cash flow! Woo! Party time! We got to chatting after about the success of our brewery partners and how their apps and membership programs have helped their finances. Kary liked what he heard and invited onto his pod. Listen to our conversation on the massive untapped opportunity in craft beer to flip the business model on its head with memberships and recurring revenue.


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]]>Sun, 08 Sep 2024 08:49:33 -0800<![CDATA[Should You Get an App for Your Brewery? Listen to the Get Hoptimized Podcast!]]>http://tapwyse.com/tap-tales/post/should-you-get-an-app-for-your-brewery-get-hoptimized-podcast-interviewCraft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than C ]]>

Craft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than Chris Overlay, the founder of Get Hoptimized. Get Hoptimized is a boutique marketing agency built specifically for the craft beer industry. Chris is leading the way with innovative marketing and optimized campaigns. He also hosts a killer podcast. 



We met Chris at the Craft Brewers Conference and got a chance to show him the ROI data on custom branded brewery apps. Chris was so fired up by what he saw that he asked Ross (our co-founder) to be on his pod! We hope you enjoy the conversation and that it gets your beer marketing juices flowing. Cheers!


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