TapWyse - Tap Tales by RossTapWyse - Tap Tales by Rosshttp://tapwyse.com/tap-tales/author/rossSat, 01 Aug 2026 23:08:53 -0700http://zoho.com/sites/<![CDATA[TapWyse Happy Hour! Episode 1]]>http://tapwyse.com/tap-tales/post/tapwyse-happy-hour-episode-1The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly!]]>

The most frequent request we receive is when breweries want to know what is working for other breweries so we decided to connect everyone directly! The result was a must-watch cornucopia of brilliant ideas and helpful contributions by breweries for breweries. 



Shout out to the 80 breweries who signed up to join us for our first TapWyse Digital Happy Hour! It was great to see so many of you sharing ideas, asking thoughtful questions, and learning from one another. 

A special thank you to Rodney from Orange Hat Brewing, Stephanie from Ska Brewing, and Jake from Scuffle Hill for taking the time to share their experiences and the strategies that have been working for them. We really appreciate your willingness to help the rest of the TapWyse community.


Until we meet again...


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]]>Thu, 23 Jul 2026 14:36:45 -0800<![CDATA[Eagle Park is an Apex Predator!]]>http://tapwyse.com/tap-tales/post/eagle-park-is-an-apex-predatorThe congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…]]>

The congress of marketing savages over at Eagle Park Brewing and Distilling in Wisconsin just sent the best push message any beer lover could ever receive…



"Tap to text your friends a free beer on us!"

Within minutes, 157 loyal app users sent pre-filled download links straight to their friends' phones. New users scored a free pint, existing users instantly became heroes among men, and Eagle Park got a new wave of downloads and foot traffic.

Cheers to the convocation at Eagle Park and their high-flying beer-sharing strategy! We're glad we get to share it with you to boost traffic and revenue for your taproom too.

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]]>Tue, 21 Jul 2026 15:23:36 -0800<![CDATA[Culture Brewing Double Punch Stoke!]]>http://tapwyse.com/tap-tales/post/culture-brewing-double-punch-stokeToday's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!]]>

Today's tap tale comes to us from the Culture Brewing in Southern California. Sometimes it's the simple programs that work the best and Culture does a great job of this… With a twist!



Culture Brewing in Southern California runs a classic "Buy 9, Get 1 Free" punch card in their app. Nothing groundbreaking, right? Except theirs has been punched an absurd 57,000 times.

Here’s the twist. Culture doesn't just let the card sit there passively. Every now and then, they send a push message announcing a Double Punch Day. The crowds swarm the taproom, the drinks flow, and sales spike, all because of a tiny nudge. 

Cheers to Culture Brewing for proving, once again, that the simplest ideas are usually the best ones. Want to run your own Double Punch Days? Let TapWyse handle the heavy lifting while you take all the credit.

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]]>Tue, 21 Jul 2026 15:07:57 -0800<![CDATA[Captain Lawrence Released The Kraken!]]>http://tapwyse.com/tap-tales/post/captain-lawrence-released-the-krakenCaptain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.]]>

Captain Lawrence, Westchester’s largest craft brewery, just pulled off one of the best brewery app launch campaigns we've seen so naturally, we had to share the booty.



The setup was simple. Guests got a shiny new perk every single Monday for eight weeks. Because the rewards were time-sensitive, folks had a reason to download the app today. Even better, signing up earlier meant more perks, which turned customers into hype-men encouraging their friends to download too.

The payoff? Over 1,000 users and 564 repeat visits in just two months. Cheers to Captain Lawrence for their Kraken launch campaign!

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]]>Tue, 21 Jul 2026 14:47:57 -0800<![CDATA[Cocoon Brewing Morphed Me into A Serpent!]]>http://tapwyse.com/tap-tales/post/cocoon-brewing-morphed-me-into-a-serpent'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it with their series of seasonal sales. ?]]>

'Tis the season to be making money, and Cocoon Brewing out of Ledgeview, Wisconsin, is absolutely crushing it. I've already missed two chances to brag about how awesome this team is, but I have a feeling they will be frequent guests of the Tap Tales series. So check it out…



On top of their core memberships, Cocoon has launched a Series of Seasonal Sales. I'm a Snake. First, their March Madness bracket pass, then their cornhole league, and now their Summer Run Club.

Runners join for free in the app, get weekly updates via push notifications, and track their progress on a digital punch card. Hit three runs in June, and boom! Free appetizer. Because if you’re going to run in the summer heat, you need to refuel with beer and carbs!

Cheers Cocoon! And if you want an easy way to run seasonal clubs and events at your brewery then you've come to the right place? Book a demo and let's get it done!

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]]>Sun, 07 Jun 2026 17:35:46 -0800<![CDATA[MoMAC to Basics!]]>http://tapwyse.com/tap-tales/post/momac-to-basicsIf you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)]]>

If you work in craft beer, you already know that nothing ever goes according to plan. (Let's not revisit that hatch-chile marshmallow stout situation…)


MoMAC Brewing Company out of Portsmouth, VA had a membership program that wasn't selling the way they wanted. They had all the right perks: dollar weekly beers, monthly crowlers, off-night discounts, you name it! Turns out the culprit wasn't the perks. It was the packaging!

MoMAC had 5 tiers to their program and it was giving guests analysis paralysis. So they got back to basics. Two simple tiers that were easy to understand and for staff to upsell. 

The result? MoMAC sent out one push notification and immediately grabbed five new members. Over the next three months, their program sales shot up by 800%.

Cheers to you MoMAC, and if your brewery's program could use a fresh set of owl eyes on it, give us a hoot!

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]]>Sun, 07 Jun 2026 17:29:04 -0800<![CDATA[Ska Brewing Just Set the Standard!]]>http://tapwyse.com/tap-tales/post/ska-brewing-just-set-the-standardA wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!"]]>

A wyse brewery owner once said "Not all my guests are on Social Media, but they all Love a good Social Lubricant!" PREACH Rawley! 🙌



For your guests who still scroll the socials, the crew at Ska Brewing out of Durango, Colorado, just taught us how to Instagram. Here's what they did:

  1. Put together a great Launch Post using their Promo Kit.
  2. Pinned it to the top of their profile page so it doesn't get buried.
  3. Added their download link to their linktree in their Bio.

Their launch was a smash hit! Hundreds of downloads in the first few weeks and dozens of new mug club members. Now that's how you turn digital scrolls into physical strolls right up to your taproom bar!

Cheers to the awesome team at Ska!

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]]>Sun, 07 Jun 2026 17:23:40 -0800<![CDATA[Diamond Spring Members Got a Golden Printer!]]>http://tapwyse.com/tap-tales/post/diamond-spring-members-got-a-golden-printerDiamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.]]>

Diamond Spring Brewing Company in Denville, NJ, just raised the bar. We've never seen anything like this and we love it.



The sun is out, the beer garden is packed and the line is snaked out the door. That’s usually a buzzkill but Diamond Spring has turned it into an opportunity!

Don't want to wait for your drink? Join the club… Literally! Brewer’s Circle members get to cut the line entirely. It's like a fast pass for your bar!

Members use the Diamond Spring app to order right from their table in the beer garden. Member orders print out on a dedicated golden printer using golden paper and staff pour and serve golden ticket drinks tableside before anything else in the queue.

This is exactly the kind of creative engagement we love at TapWyse. It’s a low-cost + high-value "wow" moment for your most loyal customers that other guests can see and want to be a part of.

Cheers to Diamond Spring! 🍻 If you’re looking to boost your recurring revenue and make your VIPs feel extra special this summer, TapWyse can help you out!

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]]>Thu, 14 May 2026 15:15:46 -0800<![CDATA[I want to work for Odell Brewing!]]>http://tapwyse.com/tap-tales/post/i-want-to-work-for-odell-brewing1We pride ourselves on helping breweries connect with their regulars. But Odell Brewing has us thinking about "regulars" in a whole new way: your staff.]]>

We pride ourselves on helping breweries connect with their regulars. But Odell Brewing has us thinking about "regulars" in a whole new way: your staff.



Odell runs their wine and beer clubs through their app, but they didn't stop there. Their Co-Worker Bevvies program is a totally unique and brilliant membership for staff only! Here's how it works…

Within the Odell app, there is an "invite-only" membership hidden to the general public. Staff members can join the program (for free) to get their daily drink rewards directly in the app. Employees redeem their rewards, just like loyal customers. Reporting is easy and automatic!

Running an employee perk program through your app does a few things: It moves away from informal "free shift drinks" and creates a structured, measurable program. Plus when your team uses the app for their own perks, they become experts at showing customers how to use it too.

We’ve seen breweries like Joyride quadruple their memberships through staff incentive programs, and Odell is proving that the same technology can be used to reward the team itself.

Cheers to Odell for the inspiration! 🍻 Whether you’re looking to launch a new club for your guests or your staff, TapWyse has got you covered!

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]]>Thu, 14 May 2026 15:10:00 -0800<![CDATA[Joyride Quadrupled Brew Crew Memberships in the Slowest Month of the Year!]]>http://tapwyse.com/tap-tales/post/joyride-quradroupled-brew-crew-memberships-in-the-slowest-month-of-the-yearYour "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.]]>

Your "regulars" are the lifeblood of your taproom. A simple staff incentive program helped Joyride quadruple their "Brew Crew" sign-ups between January and February. Here’s how they did it and how you can too.


The Goal: Turbocharge the Brew Crew

Joyride’s "Brew Crew" is a no-brainer for prospective regulars. For $20/month members get one free pint every week, 10% off all merchandise and to-go beer, early access notifications via the app. Joyride wanted to boost signups during the late winter months and ride that sweet recurring revenue train all year long. Choo Choo!


The Strategy: Empower the Front Line

Instead of relying on signage, Joyride looked to their staff. They asked one simple question in their app during sign up, "Who Referred You to the Brew Crew?" They started recognizing and rewarding staff members for introducing guests to the program.

The Results: Growth That Sticks

The impact of this human-first approach was immediate! Joyride saw a 400% increase in membership sales in the first month! in just one month. Signups have remained high now that the team feels recognized and appreciated.

Key Takeaways: For Your Taproom

Would a sales competition work in your taproom? How can you recognize your hard working staff for their contributions? For more ideas like this contact the TapWyse team today.

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