TapWyse - Blog , MarketingTapWyse - Blog , Marketinghttp://tapwyse.com/blog/marketingTue, 14 Apr 2026 20:43:01 -0700http://zoho.com/sites/<![CDATA[TapWyse Wrapped 2024! ]]>http://tapwyse.com/blog/post/tapwyse-wrapped-2024Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of ]]>

Last year was a tough one for craft beer but TapWyse partners have seen some big wins! Craft breweries are getting scrappy and taking back control of their customers, messaging and revenue! It's time to look back at what the heck happened in 2024 and which of your beer making friends have joined the mobile app marketing, loyalty and membership party!



Here at TapWyse, we believe that direct customer engagement and messaging through your owned channels will become critical in 2025! We believe that craft brewery memberships to drive guest loyalty and recurring revenue will be play a key role in our continued growth as an industry ! We are here to help!


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]]>Mon, 06 Jan 2025 08:37:50 -0800<![CDATA[Want to Boost Taproom Sales? Listen to the Craft Brewery Finance Podcast!]]>http://tapwyse.com/blog/post/want-to-boost-taproom-sales-listen-to-the-craft-brewery-finance-podcastIs recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a  lifeline through the dark days of win ]]>

Is recurring revenue the biggest missed opportunity in craft beer today? Consistent monthly income can be a lifeline through the dark days of winter and a game changer for your brewery P&L. Kary Shumway has 20+ years experience as a CFO for a beer wholesaler and a brewery. He has spent his career using finance to help improve beer businesses. He also hosts a must listen podcast for brewery owners!



We met Kary at the recent CBP Connects event in Portland, Maine where he hosted an riveting educational session on brewery cash flow! Woo! Party time! We got to chatting after about the success of our brewery partners and how their apps and membership programs have helped their finances. Kary liked what he heard and invited onto his pod. Listen to our conversation on the massive untapped opportunity in craft beer to flip the business model on its head with memberships and recurring revenue.


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]]>Sun, 08 Sep 2024 08:49:33 -0800<![CDATA[Should You Get an App for Your Brewery? Listen to the Get Hoptimized Podcast!]]>http://tapwyse.com/blog/post/should-you-get-an-app-for-your-brewery-get-hoptimized-podcast-interviewCraft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than C ]]>

Craft beer marketing has changed. The hop field of dreams where "if you brew it, they will come" is no more. No one knows this better than Chris Overlay, the founder of Get Hoptimized. Get Hoptimized is a boutique marketing agency built specifically for the craft beer industry. Chris is leading the way with innovative marketing and optimized campaigns. He also hosts a killer podcast. 



We met Chris at the Craft Brewers Conference and got a chance to show him the ROI data on custom branded brewery apps. Chris was so fired up by what he saw that he asked Ross (our co-founder) to be on his pod! We hope you enjoy the conversation and that it gets your beer marketing juices flowing. Cheers!


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